Perhaps the secret to our longevity is that we at Taisho
Pharmaceutical continuously seek to answer the question, "How can we better
contribute to the lives of people whose desire is to live life beautifully and
healthily?"
Incorporated in 1912, Taisho Pharmaceutical was
established with the express purpose of developing proprietary pharmaceuticals
and providing novel health-care-related products and medical information,
aspiring to be a pharmaceutical company that remains accessible and familiar to
consumers. Today, we continue to maintain our position as Japan's overwhelming
leader in the OTC-drug industry, with several top-ranking brands to bolster our
core OTC business. Continually guided by our founding mission, we make every
effort to satisfy consumer needs and expectations that we recognize as essential
to securing people's trust.
With expectations for growth in demand of
switch-OTC drugs-products that incorporate the active ingredients of
prescription drugs-within the future OTC-drug market, we have designated product
development in the new fields of "lifestyle-related disease prevention" and
"improved living" as part of our mission. As such, we believe it is essential
for us not only to offer health-related self-medication products that
consistently respond to consumer needs, but also to do so in socially
responsible ways. Additionally, we must reinforce our efforts in the generation
of new and advanced prescription pharmaceuticals through unique endeavors in
R&D. By ensuring an optimal balance between these closely related
undertakings, we are confident of our future growth potential and of bringing
the effects of this synergism to fruition.
Looking toward the future, Taisho
Pharmaceutical remains committed to further developing its corporate activities
with the aim of helping enrich people's lives.
