Delivering products that consumers want. Effective cooperation between research and development, production and sales operations strengthens existing brand s and creates new ones.
Taisho aspires to
high-value-added product development that responds to the diversified needs of
consumers. We are exploring product possibilities that bring together the
needs of
the consumer with the seeds originated from our research program. The
responsibility of the Marketing Division is to
strengthen and grow existing brands, and create new ones. The Company expands
its mainstay brands, while in fields that need strengthening, Taisho introduces
its own brands and has begun acquiring brands of other companies. The laxative
Colac and the cold remedy Vicks are brands that Taisho has
licensed.
As part of Taisho's fundamental brand strategy, several divisions are being restructured, specifically: the Category Management Division, which handles brand growth strategies; the Product Planning Division, which formulates short-to medium-term product plans based on consumer needs and research seeds; the Product Development & Launching Division, which coordinates development of the final product with preparations for launch; and the Marketing Division. These measures are helping to improve product strategies, speed up product development and promotion, and enhance brand management.
As part of Taisho's fundamental brand strategy, several divisions are being restructured, specifically: the Category Management Division, which handles brand growth strategies; the Product Planning Division, which formulates short-to medium-term product plans based on consumer needs and research seeds; the Product Development & Launching Division, which coordinates development of the final product with preparations for launch; and the Marketing Division. These measures are helping to improve product strategies, speed up product development and promotion, and enhance brand management.
